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Help us understand how marketing salaries and roles have changed: Take our survey

The 2022 MarTech Salary and Career Survey will explore how compensation and marketing roles have changed during the pandemic.The post Help us understand how marketing salaries and roles have changed: ..

MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

This new resource gives marketers insights into the building blocks for good campaigns.The post MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist..

Organizations: Your Plans Should Include Workplace Testing

Workplace testing should be part of organizational plans. With the right partner HR can ensure affordable, safe and effective testing.The post Organizations: Your Plans Should Include Workplace..

Putting ‘The EX’ Back Into EXperiential

Remembering this Blast from the Past from a WARM summer several years back! Every year in Toronto the summer ends with the Canadian National Exhibition running the last two weeks of August until..

What’s Standing Between Your Business Transformation Strategy and the Experiences Customers are..

Originally published on the Salesforce “360 blog“ Customers care about end-to-end experiences, not how your company is organized. Business leaders are quick to say that a connected customer..

Bye, bye Marketo Sky: What matters in Marketo’s January 2022 release

This release adds new features from sales empowerment to blocking unwanted form fills.The post Bye, bye Marketo Sky: What matters in Marketo’s January 2022 release appeared first on MarTech

4 ways to build a successful ABM strategy

Auseh Britt of Terminus unpacks tactics to help marketers improve their ABM strategies.The post 4 ways to build a successful ABM strategy appeared first on MarTech

Ultimate Guide to Equity Compensation Management and Software

For small entrepreneurial businesses, equity compensation can be a very attractive way to attract and retain highly talented employees. In a nutshell, equity compensation is defined as non-cash..

Josh Weinberg, Head of Financial Systems and Change at Citizens Advice

The post Josh Weinberg, Head of Financial Systems and Change at Citizens Advice appeared first on Generation CFO

3 ways the Olympics are similar to entrepreneurship

Any woman who wishes to start a business, and any athlete who wishes to become an Olympian, must know how to stand strong in the face of many challenges.The post 3 ways the Olympics are similar to..

Integrate announces the recipients of its College Game Changers awards

The precision marketing platform is sponsoring volleyball player Meiko Pearson and five other young athletes.The post Integrate announces the recipients of its College Game Changers awards appeared..

How to tackle the challenges of running successful hybrid events

Interest in hybrid customer-facing events is high, but businesses are still learning how to run smaller scale hybrid meetings.The post How to tackle the challenges of running successful hybrid events ..

Budgeting Methodologies: Analyzing the Advantages & Disadvantages

When I served as a panelist for the webinar, “Budgeting Basics: How to Build a Strong Budget,” we discussed a variety of topics, including how budgets affect profitability, when to start building..

Managers Need the Skills to Effectively Retain Employees

Managers are often the reason employees leave - or stay. Businesses need good managers. And managers need skills and training to be successful.The post Managers Need the Skills to Effectively Retain..

3 social media trends impacting marketing in 2022

The social media landscape has changed drastically. Here's how marketers can prepare for the latest trends.The post 3 social media trends impacting marketing in 2022 appeared first on MarTech

Revamp your ABM strategy and fix the broken sales-marketing lead funnel

Market, engage and sell to buying groups who want to hear from you.The post Revamp your ABM strategy and fix the broken sales-marketing lead funnel appeared first on MarTech

Budget Forecasting: What It Is and How To Do It

We often hear different terms used to describe forward-looking versions of a company’s financial statements. People frequently use these terms interchangeably, with some having a deeper understanding ..

The Coaching Disaster

The post The Coaching Disaster appeared first on Fierce

Special Edition Template 2

The post Special Edition Template 2 appeared first on CFO Leadership

If you can’t answer these 3 questions, you’re not ready to sell your business

A business sale can feel like a marathon. If you're going to finish successfully, you need to train for it — that means everything from understanding your financials to building relationships with..

To disavow or not? Getting it right, 10 years later.

Determine whether a link disavow is needed and avoid costly mistakes.The post To disavow or not? Getting it right, 10 years later. appeared first on MarTech

What is a digital experience platform or DXP and is it the future of content management?

DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before.The post What is a digital experience platform or DXP and is it the..

The Fierce Approach to Coaching

The post The Fierce Approach to Coaching appeared first on Fierce

Technology in the Finance Function: Which Trends Will Impact Tax and Transfer Pricing?

Read any overview of how the finance and accounting function is changing, and you will notice several common themes. Three of the most important of these are: cloud migration, data standardization,..

7 Types of Employee Surveys and the Best Way to Use Them

Employee surveys offer great feedback. But you need a strategy for optimal results. Here are 7 types of surveys and the best way to use them.The post 7 Types of Employee Surveys and the Best Way to..

How to personalize your brand on LinkedIn

Brands can benefit from influencers on social platforms; they can help personalize their public faces.The post How to personalize your brand on LinkedIn appeared first on MarTech

Augmented reality marketing expands with new Pinterest Try On for furniture

The new feature is already working to improve the social commerce play for retailers like Crate & Barrel, CB2, Walmart, West Elm and Wayfair.The post Augmented reality marketing expands with new..

The Tag-Team Behind Digital Transformation

The post The Tag-Team Behind Digital Transformation appeared first on Generation CFO

7 Keys to Effective Planning, Budgeting, and Forecasting

Fourth quarter is the time of year when most organizations are looking to the future in earnest, gathering detailed information on the current year’s performance, assembling a wish-list for the road..

What is CRM and how does it support marketing?

A marketers' guide to CRM and its relationship-building capabilities.The post What is CRM and how does it support marketing? appeared first on MarTech

Does your organization need a customer data platform or CDP?

While the allure of the single view of the customer is strong, it's important to make sure you company is set up for add these data management platforms.The post Does your organization need a..

Psychological Safety is Necessary for Workforce Inclusion

Do employees just want to work where they can be themselves? Paycom shows the importance of psychological safety for workforce inclusion.The post Psychological Safety is Necessary for Workforce..

CMOs, put these 4 trends at the top of your agenda for success this year

The trends shaping business and marketing in 2022—and that leaders must prioritize to succeed in the era of hybrid workThe post CMOs, put these 4 trends at the top of your agenda for success this..

A Digital World: What’s in Store for 2022?

The post A Digital World: What’s in Store for 2022? appeared first on CFO Leadership

How to scale personalization efforts with data-driven marketing

Gone are the days of assumption-based marketing. To succeed in today's environment, marketers need data-driven strategies.The post How to scale personalization efforts with data-driven marketing..

James Owen, Global Chief Financial Officer, Profiles Division, Kantar

Successful businesses need a culture of making it happen, says James Owen, Kantar’s Profiles division Global CFO. “Too often I’ve seen that people prefer to find excuses or historical reasons why..

Gemma Spurr, Transformation Manager at Superdry 

The post Gemma Spurr, Transformation Manager at Superdry  appeared first on Generation CFO

How to foster serendipitous innovation in hybrid and remote teams

How can leaders foster the beneficial, accidental collaborations teams once enjoyed in person—for their remote or hybrid teams? A cognitive behavioral scientist shares how to tap into the underlying..

3 ways marketers can prepare for a cookieless future

How marketers can adapt their data strategies to third-party cookie deprecation.The post 3 ways marketers can prepare for a cookieless future appeared first on MarTech

How Do You Optimize Your LinkedIn Profile – Ask HR Bartender

We have to optimize our LinkedIn profile to make it stand out. But we should be constantly reviewing and optimizing as our career progresses.The post How Do You Optimize Your LinkedIn Profile – Ask..