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Big data gives way to more flexibility
More data is only half the battle as marketers recognize the importance of usability at scale.The post Big data gives way to more flexibility appeared first on MarTech
When it comes to prioritizing digital experiences, it’s either now or never
In this webinar, we examine the martech that brands like New Balance and lululemon use to power their digital experiences.The post When it comes to prioritizing digital experiences, it’s either now..
How event marketers can use hologram technology for live and hybrid experiences
ARHT Media makes futuristic holograms an attainable option for event marketers.The post How event marketers can use hologram technology for live and hybrid experiences appeared first on MarTech
Organizational Flexibility Is the Key to Employee Engagement
Employee engagement brings success in recruiting and retention. Word quickly gets out when employers work for a positive employee experience.The post Organizational Flexibility Is the Key to Employee ..
How to tell an effective data story: Tips from Nancy Duarte
Visualize your data, and attach it to something reliable. Because a presentation has to mean something to make an impact on an audience.The post How to tell an effective data story: Tips from Nancy..
A Purposeful Brand – It’s not about “I”, It’s about “We”
As the dust starts to settle in some parts of the World, brands are taking stock of where they stand. Marketing and branding have evolved more in the past two years than in the past ten. We’re taking ..
3 ways to deliver more relevant customer experiences
How marketers can build a better customer experience strategy using a CDP.The post 3 ways to deliver more relevant customer experiences appeared first on MarTech
7 EO members explore the impact of core values
Core values are the basis of any business. Seven EO members from chapters around the world share their insights on the critical impact core values have on leaders, employees, decisions big and small, ..
A Must-Do Reset List For 2022
Seven in ten CEOs are worried about job security amid the early-year disruptions. It’s time for a reboot. The post A Must-Do Reset List For 2022 appeared first on ChiefExecutive.net
A marketer’s 2022 guide to Marketo: What it does today
This guide will walk you through some of the key capabilities of Marketo, one of the cornerstone platforms in the marketing automation space.The post A marketer’s 2022 guide to Marketo: What it does..
How to build a long-term, search-first marketing strategy
A transformed digital landscape means marketers must think search-first.The post How to build a long-term, search-first marketing strategy appeared first on MarTech
Deep Dive Live Webinar: What’s NEW in 2022? How to accelerate spend management
The post Deep Dive Live Webinar: What’s NEW in 2022? How to accelerate spend management appeared first on Generation CFO
Employee Retention: Your Employment Brand Is Key
An employment brand tells employees and prospects what to expect from an organization. It can and should evolve with organizational changes.The post Employee Retention: Your Employment Brand Is Key..
A marketer’s glossary to essential agile marketing terms
Scrum master? Story points? Daily huddle? These are key concepts if you want to build agility into your marketing framework.The post A marketer’s glossary to essential agile marketing terms appeared..
How to improve customer relationships with personalized messaging
Customer relationships are strengthened through personalized communication.The post How to improve customer relationships with personalized messaging appeared first on MarTech
DO YOU HAVE A REINTRODUCTION PLAN?
The post DO YOU HAVE A REINTRODUCTION PLAN? appeared first on Fierce
Women millionaire founders under 35: Three different journeys
Only 3 percent of women founders reach $1 million in annual revenue. A womentrepreneur shares the entrepreneurial journeys of three women who achieved that milestone before age 35.The post Women..
How to leverage intent and engagement in the buying cycle
Applying intent data to buying cycles can help foster customer engagement.The post How to leverage intent and engagement in the buying cycle appeared first on MarTech
Tourism Ireland bets on marketing partnership with IMAX producer to bring back tourism
Integrated campaign, and good customer data management, all combine get Ireland ready for February premier.The post Tourism Ireland bets on marketing partnership with IMAX producer to bring back..
Organizational Success Should Be Focused on Employee Equity and Results
Author Jody Thompson introduced the Results Only Work Environment (ROWE). She shows how a balanced workplace culture can focus on results.The post Organizational Success Should Be Focused on Employee ..
Does your marketing team need an SEO platform?
Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.The post Does your marketing team..
How to manage customer experience disconnects in your marketing campaigns
Disconnected marketing campaigns are doomed to fail. Here are some ways to identify and address these issues.The post How to manage customer experience disconnects in your marketing campaigns..
The MasterMind Series: What are Microservices?
The post The MasterMind Series: What are Microservices? appeared first on Generation CFO
The Employee Experience Should Change With the Business
Retention is critical which means employee engagement is a priority. Monitor and adjust the employee experience to change with the business.The post The Employee Experience Should Change With the..
Poorly led weekly leadership team meetings waste two of a CEO’s most precious resources: your time, and your team’s time. They could also be symptomatic of deeper communication issues that may be..
Omicron is not engaging TV news audiences
Suprising data from Samba TV shows numbers of Omnicron cases and reach of cable news shows heading in different directions.The post Omicron is not engaging TV news audiences appeared first on MarTech
Living the agile marketing values: A do’s and don’ts guide
Collaboration over siloes. Experiments over opinions. These are just agile marketing values to live byThe post Living the agile marketing values: A do’s and don’ts guide appeared first on MarTech
Selling your company? 4 issues at the intersection of parenting and entrepreneuring
You only get one chance to sell your business, so it’s crucial to do it right. If it’s getting near the time to sell your business, be sure to allow enough time to prepare thoroughly. When selling..
23 questions to ask identity resolution vendors during a demo
As the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.The post 23..
6 Resources for Creating a Better Employee Experience
Turnover is closely tied to the employee experience. The Reddit sub antiwork shows we needs to make improvements. Here are a few resources.The post 6 Resources for Creating a Better Employee..
Who is involved in the blockchain network?
Many working professionals were initially skeptical about blockchain technology’s real-world applications when it was first implemented in 2009. However, the technology has become far more widespread ..
Why first-party data collection should be a priority for marketers
Knowing the value of first-party data collection and activation is the first step toward successful campaigns.The post Why first-party data collection should be a priority for marketers appeared..
The ultimate social media guide to building your brand in 2022
In this webinar, find out how you can connect meaningfully with your target audience.The post The ultimate social media guide to building your brand in 2022 appeared first on MarTech
7 marketing videos you can make from existing content
An experienced content editor shares seven ways to repurpose existing content into videos that will perform well on social media.The post 7 marketing videos you can make from existing content..
How—and why—to prioritize employee comfort with ergonomic office furniture
The furniture you provide for employees can have a dramatic effect on not only their productivity, but their health and overall office motivation. Providing ergonomic office furniture for your staff..
4 steps to building a successful marketing organization
CMO at Publicis Sapient, Teresa Barreira explains how strategy, people, operating model and culture are all key elements of an agile marketing team.The post 4 steps to building a successful marketing ..
7 Powerful Lessons from the Journeys of our Marketing Leaders
This year we told the stories of several of our CMOs and marketing leaders through our special Journeys series. These in-depth features gave us a glimpse into who these experienced leaders are, how..
What The World Said About Digital Finance
The post What The World Said About Digital Finance appeared first on Generation CFO
Employees Want to Work at Diverse and Inclusive Organizations
Recruiters are taking note that employees want to work at diverse and inclusive organizations. Candidates know how to find the right employer.The post Employees Want to Work at Diverse and Inclusive..
3 ways marketers can build trust with data ethics
Why adherance to data ethics is the new standard for modern marketing.The post 3 ways marketers can build trust with data ethics appeared first on MarTech