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4 ways marketers can turn innovation into action
Why innovation and native actions are the heart of today's marketing technology solutions.The post 4 ways marketers can turn innovation into action appeared first on MarTech
How to implement the best UX strategy in a changing digital environment
UX is more than design changes; it's a marketing strategy.The post How to implement the best UX strategy in a changing digital environment appeared first on MarTech
Different ways of seeing the customer: Friday’s Daily Brief
Digital transformation alters the way you see your customers, even if you see them in person.The post Different ways of seeing the customer: Friday’s Daily Brief appeared first on MarTech
What do SEO platforms do and how do they help marketers get found on search engines?
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.The post What do SEO platforms do and how do they help..
Your Technology Strategy Needs to Include Building the Perfect Tech Stack
A tech stack is a grouping of technology services for an overall process. Efficiency during economic recovery requires the right tech stack.The post Your Technology Strategy Needs to Include Building ..
Using personalization to create marketing moments
Data and creativity are key to delivering meaningful personalized marketing experiences.The post Using personalization to create marketing moments appeared first on MarTech
What is call analytics and how does it deliver key insights to marketers?
These platforms bridge the gap between online and offline channels, leading to more efficient marketing resource allocation and improved sales staff effectiveness.The post What is call analytics and..
How to improve CX in your marketing organization
The best customer experience strategies go beyond data and technology.The post How to improve CX in your marketing organization appeared first on MarTech
How Discovery Plus markets complex streaming options to an international audience
The streaming network delivers automatic recommendations and notifications to a large, multi-lingual audience through orchestration platform Blueshift.The post How Discovery Plus markets complex..
My Pandemic Pivot: From 0 to 130
As an Asian American woman in business during a time fraught with anti-Asian rhetoric and even violence toward members of my community, I wouldn’t let those things stop me from succeeding. Instead, I ..
What You Should Know About COVID Related Health Insurance Surcharges
Employers concerned with COVID are considering employee health insurance surcharges. Attorney Carrie Cherveny from HUB Intl shares details.The post What You Should Know About COVID Related Health..
The Real Story on MarTech: Is platforms vs. products replacing suites vs. best of breed?
Thinking of solutions as sitting on a spectrum between platforms and products will help clarify your business and operations models.The post The Real Story on MarTech: Is platforms vs. products..
What is digital asset management, and why do marketing technology stacks need these tools?
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.The post What ..
During the pandemic’s lockdowns, instructor-led training either stopped-or it went online
Daniel Jones Training and Development Manager Swarovski Profile Daniel Jones has over 30 years of experience in developing and delivering learning programs for a global audience. In addition to ..
3 Steps to determine if a pivot is right for your startup
COVID-19 wasn’t the first market disruptor—and it certainly won’t be the last. To prepare yourself, keep these strategies in mind and employ them when you need to pivot next.The post 3 Steps to..
Creative briefs: Marketoon of the Week
Can data and technology add some clarity to the process?The post Creative briefs: Marketoon of the Week appeared first on MarTech
Walking the walk: Tuesday’s Daily Brief
If marketers have the tools to deliver good experiences, why are so many bad experiences being delivered?The post Walking the walk: Tuesday’s Daily Brief appeared first on MarTech
Talent and Technology [Episode 1B]: Employee Feedback is Currency
Chas Fields and Julie Develin join HR Bartender Show podcast host Sharlyn Lauby where they talk about employee feedback and technology.The post Talent and Technology [Episode 1B]: Employee Feedback..
Why some marketers are moving to hybrid and headless CMS systems
Improved technical capabilities are making hybrid and headless CMS systems popular among marketers.The post Why some marketers are moving to hybrid and headless CMS systems appeared first on MarTech
Ethical data management is a win for marketers
Compliance with privacy regulations is important. But ethically managing data goes beyond that.The post Ethical data management is a win for marketers appeared first on MarTech
Nothing is wrong with your ABM strategy, but your execution fails
Register for this webinar and learn how to squeeze all the value out of your ABM.The post Nothing is wrong with your ABM strategy, but your execution fails appeared first on MarTech
Contingent Workers Should Be Part of Your Recruiting Strategy
Contingent workers can be critical to a talent strategy. Especially when recruiting is tough. They may offer high performance when you need it most.The post Contingent Workers Should Be Part of Your..
Privacy matters: Marketoon of the Week
Compliance isn't the only standard.The post Privacy matters: Marketoon of the Week appeared first on MarTech
What is customer journey analytics and how are these tools helping marketers?
Adopting a platform that gathers, visualizes and analyzes data across all of your customer touchpoints can improve revenue and customer relationships.The post What is customer journey analytics and..
Why identity resolution is foundational in modern marketing
Identity resolution is a critical component of any marketing campaign.The post Why identity resolution is foundational in modern marketing appeared first on MarTech
Why automation is the future of lead management (and RevOps)
RevOps is trending toward low-code automation that closes software gaps and solves fundamental marketing and sales challenges.The post Why automation is the future of lead management (and RevOps)..
9 Nobrainer Steps to Prevent Ransomware for Your Company
The post 9 Nobrainer Steps to Prevent Ransomware for Your Company appeared first on CFO Leadership
What is Ransomware, How Does It Affect Your Business & How Can You Prevent It?
The post What is Ransomware, How Does It Affect Your Business & How Can You Prevent It? appeared first on CFO Leadership
How To Avoid ‘Matchmaking’ Ambushes
Ever had a colleague surprise you by making a third-party introduction via email without prior consent? You're not alone. And you don't have to suffer it quietly. The post How To Avoid ‘Matchmaking’..
14 Strategic questions to ask during an internal communications crisis
When things have already been done and said, you can’t un-ring that bell. But you can strategize your next move to keep from making a situation worse. A crisis PR expert shares how.The post 14..
Bookmark This! Giving Job Candidates Second Chances
SHRM takes an active role promoting the value of giving ex-offenders second chances. Their Getting Talent Back to Work initiative shows how.The post Bookmark This! Giving Job Candidates Second..
High-performing finance teams need psychological safety
I was fortunate enough to host several sessions at the recent Generation CFO Bootcamp. There were so many different subjects covered, all with insightful stories and information to help you on the..
How to promote a healthier work environment
Tags: #Employee EngagementThe post How to promote a healthier work environment appeared first on Fierce
The Digital Asset Management conundrum and how to fix it
Preparedness is key to DAM success and that means being prepared before looking for a vendor or a solution.The post The Digital Asset Management conundrum and how to fix it appeared first on MarTech
3 tips for winning with real-time, inventory-driven ads
Automating search ads is the secret to success against supply chain challenges, rising shipping costs, and pandemic pandemonium.The post 3 tips for winning with real-time, inventory-driven ads..
Delaware: To Flip or Not to Flip? That is the Question
The U.S. share of global venture investment has held steady at around 50% for the past five years. It was 51% in 2020. While this is down from an 84% share in 2004, and 90%+ share throughout the..
3 Action steps to bake DEI into your organization’s culture
Creating a culture of diversity and inclusion takes more than good intentions. To build a scalable and diverse culture by design, you must spend time digging into where you’re falling short.The post..
What marketers should know about customer journey analytics
Customer journey analytics tell you how customers are engaging with you at each touchpoint.The post What marketers should know about customer journey analytics appeared first on MarTech
How the pandemic affected marketing technology replacements
The MarTech replacement Survey has shown marketing teams were not afraid to swap technology, but with resources tight existing staff had to learn these new tools.The post How the pandemic affected..
Employees Want to Know Their Organization is Focused on Workplace Safety
Employees have a lot of choices in employers today. One thing employees want, is an organization that focuses on workplace safety.The post Employees Want to Know Their Organization is Focused on..